The Only SEO Tools You Need For Your New Product

Getting customers to a new product is tough. You expect customers to come naturally, but that seldom happens.


If the product is good, it will slowly spread through word-of-mouth. But what if you want a shorter timeline? 

You need an engine that will automatically market your product. While ads are great in later stages, in the beginning, they lack punch. Ads do not work for new products due to a lack of credibility and time in the market. 

That's why you need to harness the power of SEO. 

With SEO, you can get your product to appear on particular search pages on Google. Suppose your product was a developer tool like DevRev. You would want your product to show up when people search for developer tools. 

The best part about SEO is that it gets easy with time. Later, you have to put in minimum work to get results. That's because you build authority in your domain and particular keywords with time. 

To be effective in SEO, you need to use the right tools. These tools help you optimize keyword research, on-page SEO, technical SEO, and more. 

You can streamline the SEO process using the right tools. SEO becomes fun and easy instead of boring. 


In market Ahrefs is one of the best SEO tools. It is also the most widely used despite it being expensive. 

I was hesitant to buy it at the start because of the pricing. But after getting it, I can't imagine not using it. It saves me so much time that the tool is more than worth it. 

When you open it, you are directed to the dashboard. Here, you get a view of your sites and their domain ratings, referring domains, backlinks, traffic, and keywords. 

Once you click on one of the sites in the dashboard, you get directed to Site Explorer. This is where the magic begins. 

You get so many insights and information from this page. You can check your backlinks and see which ones are dofollow, nofollow, UGC, etc. You can see your top pages, competing pages, competing domains, and more. 

In Keywords Explorer, you can get details about keywords you want to target. Suppose you search for SEO Tools. You will get the below picture. 


You can see the volume and traffic potential. Since it has a super hard keyword difficulty, you should target a different keyword. You can also see who ranks on the first page and how many backlinks they have. 

The Site Audit helps you locate any issues on your website. This includes Meta issues, duplicate pages, orphan pages, redirect errors, etc. 

Surfer SEO

This is the best on-page SEO tool in the market. It helps you target specific keywords in your article. 

Once you go to the content editor, you must write the keyword you want to target. After that, you get a list of primary and secondary keywords. You can add all the keywords you want to target. 

Once you are done with that, you can go to the editor. Here you get a content score which is determined by keyword density. When your density is too high, you get an indication. This is to avoid keyword stuffing. 

You should aim for a score of around 80. 

Surfer SEO is the best way to optimize your content before publishing it. 

You also have a SERP analyzer and keyword research tool. But you should use this tool mostly for the content editor. 

You can also use the extension. This way, you can get real-time insights from other editors such as notion, medium, WordPress, etc. 

Surfer SEO plans start at 49 dollars a month. 


Sitechecker is a free extension that lets you analyze your on-page SEO once your article is published. You can check if your meta title and description are optimum. 

You can also see all of your h1s, h2s, etc. It also indicates if you have multiple h1s by accident. 

You also get the keyword density of all your keywords. By this you can avoid keyword stuffing. 

The tool also gives details of your internal, external, and subdomain links. 

Search Console

Google search console is a free tool that you can use once you verify your website with Google. 

You can track the performance of your site using this tool. This contains total clicks, total impressions, average CTR, and average position. 

This is also where you have to submit your sitemaps to index your pages. The Google search console lets you know which pages have been indexed and which haven't. It tells you why Google hasn't indexed a particular page. 

You can use this information to fix your pages to optimize page experience, core web vitals, and mobile usability. 

You can also see all your external and internal links. 

Google Analytics

Google Analytics is a free tool that is essential for any website. All you have to do is integrate the Gtag on your pages to get started. 

When you use GA with the search console, you can keep all your SEO data in one place. You can then use it to improve your keyword research and phrases based on traffic. 

You get accurate page views, and user reports. You can also filter referral traffic to remove harmful traffic. 

You can also compare your organic and non-organic traffic. You can use it to determine if your keyword research and ads are working. 

With the Gtag, you can get details about link clicks, button clicks, engagement, user behavior, and acquisition. 


Semrush is a tool very similar to Ahrefs. It offers pretty much the same features at a comparable price. 

It's better than Ahrefs if you are targeting a particular area. That's why this tool is excellent for local businesses

I suggest trying Ahrefs and Semrush to see which one you like more. I personally like Ahrefs because I like the feel and ease of use. 

Final Thoughts

SEO is still the best way to market in 2022. Pair it with social media, and your product will see exponential growth. 


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