Tips to Increase eCommerce Sales in eCommerce Marketing | 2022

ecommerce marketing

Every online business wants to Boost traffic and conversions. But even after you've put together a basic strategy, it's difficult to decide which marketing tactics to try.

That's why we've put together an overview of effective marketing tactics and eCommerce tools, along with ideas to help you implement each approach. The ideas themselves range from direct purchases to more repeat purchases from the existing customer base you already have.

Try to implement one of these tactics every day for the next few weeks. On the last day of the sprint, check your inventory and find out which tactics work best for driving new sales.

What is eCommerce marketing?

Tips to Increase eCommerce Sales

eCommerce marketing is the practice of using marketing strategies to drive traffic to your online store, convert that traffic into paying customers, and keep those customers buying after purchase.

A complete eCommerce marketing strategy is made up of marketing strategies within and outside of your website. A good marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

You can use eCommerce marketing to promote your entire online store or drive more sales for specific products. 

You can choose hubspot development services for eCommerce marketing which is the best choice for it.

Below is a summary of a few practical ideas you can try.

10 Best Ways to Boost eCommerce Sales 

Tips to Increase eCommerce Sales

Now that you know the common reasons for declining online sales, there are several ways your store can increase online sales.

1. Build brand trust

Check out some tips you can use to build customer trust in your brand.

  • Improve product quality. Sell ​​as described in the product description. This shows that you are honest with your customers.
  • Continue to attract customers to your social media pages. You can host webinars, record live video of your warehouse/office and launch sweepstakes. All of these activities help increase customer engagement.
  • Share user-generated content on blogs, social media pages and websites. This could be a tweet from a user who had a great shopping experience at an online store or a testimonial about a product.
  • Ask users to provide honest reviews of their services on rating and review websites. 
  • Choose a reliable eCommerce hosting optimized for fast loading times.

It is always best to familiarize yourself with the trading laws of different countries before trading them. Being compliant will only help you increase your online sales.

2. Set the Price Correctly

People will come to your online store because you have built some trust. It's time to set the right bid so that these people can buy from your store.

  • Find out how much other stores charge for the same item. You might want to consider cost as your only selling point. 
  • Change wholesalers if they sell the product at a higher price. You might have to find a market for it, but it will be worth it in the long run.
  • Consider lowering shipping costs or offering free shipping when people spend more than a certain amount in your store, say $100.

3. Create Your Sales Proposition (USP)

Tips to Increase eCommerce Sales

Ask yourself the following questions:

  • What sets you apart from other online stores?
  • How much does your product cost?
  • How about product quality?
  • What type of customer service do you provide? 

Take advantage of these points now.

Sometimes you don't even know what a USP is. If so, visit the review site to see what your customers are writing about you and the keywords they are using. These are the keywords that will explain your service to your targeted audience. Utilise them in your marketing materials because they are the Words of your Customers.

4. Optimize and Split Test Website

You have only 15 seconds to grab a user's attention. If you can't, you will lose them. This is called the 15 second website usability rule. 

The 3-click rule is the second most important rule of conversion rate optimization (CRO). It states that the website user only needs to click three times to access the checkout page. Make sure you optimize your website for your needs.

Infographic created by Clover, a retail POS system provider

5. Provide exceptional customer service

People are more likely to buy from companies that handle user complaints effectively. Because of this, your store must provide effective customer service. you have work:

  • Add a live chat feature to your eCommerce store.
  • Let chatbots answer most of the questions people ask. This reduces the number of chats you have to respond to manually and increases the number of commands you receive.
  • Send personalized emails to customers and respond directly to complaints.
  • 24/7 phone support can increase the trust factor for your store.

Suggestion:  hubspot development service(s) will be beneficial for your store’s growth. You should consider trying it.

6. Shorten Delivery Time

Tips to Increase eCommerce Sales

What do people do when orders are not received on time? You have a few options. They can cancel their order, recharge their credit card, or leave a negative review on the e-Commerce store.

In eCommerce, shipping time plays an important role in the rating of your store. You need to make sure your order is shipped quickly. You can reduce the number of late deliveries in the following ways:

  • We offer free shipping. Your customers should be able to choose the type of transportation they want. If they want shipping faster, they have to pay more. If not, you can always choose the free shipping option. 
  • To handle your store's logistics and delivery operations use third-party logistics (3PL).

7. Make a unique copy

Writing a unique copy is very important for increasing online sales and helping you differentiate your business from others in the same market. 

Companies like Apple can distinguish themselves through copywriters. Write catchy slogans and content to create a unique brand identity. 

Here are some tips for creating your own copy to increase your online sales:

  • Integrate the right keywords. Pay attention to a consistent brand tone.
  • Play with words. Don't limit the content too much.

8. Display testimonials

Along with building trust with your brand, it is also important to feature testimonials on your website. This is a great way to showcase your company and make people aware of the quality of the services you provide.

9. Multiple payment options available

In addition to building trust in your brand, it is also important to show your rating on your website. It's a great way to show your business performance and let people know about the quality of the service you provide.

10. First-class product photography

Capturing high quality product images is very important for increasing e-commerce sales. If you want to increase online sales, you should always take high quality eCommerce product photos because they inspire trust among users. It is important to capture high-quality images to ensure that your products present themselves correctly. This helps you put your products in the right light. This will help you drastically increase your e-commerce sales.


Author Bio:


SEO Executive

This blog is written by Rajan who is employed in a web and app development company, where you can also hire full stack web developer(s). He personally handles work related to seo, smo and email marketing works.


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